GEMA recently acquired deecoob GmbH, Dresden – a web crawling service provider for collecting societies. Web crawling events is an important tool for music collecting societies all over the world, enabling them to identify events where music is played in public. Nowadays, public events are ususally announced and advertised digitally. For collecting societies such as GEMA, web crawling events is a key technology in order to be able to ensure comprehensive market coverage for their rightsholders in their future licensing activities. The crawling technology uses text recognition to identify and record event notifications and matches such notifications to existing reportings by licensees. In this way, unlicensed usage of music is identified and comprehensive market coverage ensured, thus securing revenues for GEMA members.
Portfolio & Service